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Fertility nutrition & lifestyle support for women who are done guessing and ready for a clear, grounded plan to get pregnant naturally.

Welcome, friend!

I’M ASHLEY CHONG, CNC


Based in Vancouver, Canada

I'm a Certified Nutrition Consultant specializing in fertility, and the grounded, evidence-based guide you've been looking for in a space that's full of noise, fear, and conflicting advice.

I help women who are trying to conceive move from confusion, overwhelm, and endless googling to a clear, calm, foundations-first fertility plan they can actually trust, so they can feel confident they're doing the right things to support their body's natural ability to conceive.

I've helped women conceive naturally after undiagnosed PCOS, irregular post-pill cycles, and months of trying without answers, and I've been through my own fertility journey too, which is exactly why I do this work.

My approach is simple: before we add more, we make sure the right foundations are actually in place.  

 

I walk you through the areas that matter most for natural conception. Fertility nutrition, cycle literacy, lifestyle support, nervous system regulation, and lab advocacy, in an order that makes sense, without overwhelming you or turning TTC into a full-time job.

What makes my approach different is that I don't believe in extreme protocols, fear-based messaging, or one-size-fits-all fertility plans. I believe that clarity comes before complexity, that your body responds when it's genuinely supported, and that understanding what actually matters first is more powerful than doing everything at once.

Here's what I know for sure: more information isn't what's keeping you stuck. A lack of calm, credible direction is. And that's exactly what changes when we work together.

You don't need to have it all figured out before you start. You don't need a perfect diet, a regular cycle, or a stack of lab results in hand. You don't need to have been trying for a year before you deserve support.

You just need a clear starting point. And that's exactly what everything here is designed to give you.

Share what you teach and how you help your people get results.

Focus on the simple, clear process you walk them through. Mention your philosophy or what makes your approach different from others.

Include a line that shares what you believe needs to change for results to happen. Talk about what people need to stop doing—and what values or priorities they need to lean into (e.g. alignment, consistency, clarity).

Reassure your reader that they don’t need to be perfect or fully ready. List 2–3 things they may believe they need (but don’t), then share a quick, honest line about how you started (even if it was messy, small, or imperfect).

Curious how it all came together? Read my story →

Your fertility foundation is only as strong as what you build it on.

Makes sense right? 

In order to give your body the best possible environment to conceive, you need to start with the right nutritional foundations, and this free guide shows you exactly where to begin.

No matter where you are in your fertility journey.. just starting to think about TTC, a few months in and feeling stuck, or ready for personalized support, there's a starting point here with your name on it.

These resources are designed to meet you where you are and help you move forward with clarity, confidence, and a plan that actually fits your life.

Choose what feels most like you right now, and let's take the next step together.

 

 I'm ready to... 

 

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Eat to Conceive Toolkit

For the woman who wants to stop guessing and start eating for her fertility today.

You know nutrition matters for fertility. This toolkit gives you the simple framework, done-for-you meal planner, grocery list, and nutrient guide to finally put that knowledge into action, without overthinking every meal.

Grab the Toolkit
Conceive with Clarity

For the woman who is ready for a complete, personalized fertility plan, not just another piece of the puzzle.

A self-paced digital course that takes you from overwhelmed and confused to clear, calm, and supported. Includes six modules covering fertility nutrition, lifestyle, cycle tracking, labs, and a custom 90-day plan built around your body and your life.

Access the Course
1:1 Fertility Coaching

For the woman who wants personalized, root-cause support with someone in her corner every step of the way.

A fully personalized coaching experience where we dig into your cycle, your labs, your nutrition, and your lifestyle to build a fertility plan that's uniquely yours, with ongoing support so you never have to figure it out alone.

Schedule 1:1 Support

What I'm All About

 

Fertility support should create clarity, not more confusion, fear, or overwhelm.

Foundations first, always. The right things in the right order matter more than doing everything at once.

Your body is not broken. It responds when it's genuinely supported.

Every woman deserves real, evidence-based guidance. Not vague advice, age-based panic, or a referral to IVF before anyone has looked for the root cause.

Progress over perfection. Small, consistent shifts compound into real, lasting change.

Connection over protocols. You are not a checklist, and your plan shouldn't feel like one.

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Holly

★★★★★

"After years of irregular cycles and undiagnosed PCOS, I finally got the clarity and support my body needed. I was told I'd likely struggle with infertility, and I conceived on the very first try after 6 months of targeted support. I was completely shocked by what my body was capable of when it finally had what it needed."

Beth

★★★★★

"After working with Ashley I felt so much more confident that I was supporting my body properly. I could feel that my body felt more balanced and supported as a whole and I learned so much about nutrition that I had no idea about before. It made everything feel so much clearer and straightforward."

Stephanie

★★★★★

"I came in feeling overwhelmed and unsure after 6 months of trying. Ashley simplified everything, helped me find what was actually missing, and I conceived on my second cycle after we worked together. I finally felt grounded and sure of what I was doing."